Maryland Patient Safety Center

Health Equity

COVID-19 Vaccine Acceptance Among Communities of Color

Members of Black and Latinx communities are significantly less likely to consent to vaccination, despite being disproportionately impacted by COVID-19. During this webinar, Dr. Rochester provided an overview of systemic racism and bias in healthcare and how these contribute to medical mistrust and vaccine hesitancy in Black and brown communities. She reviewed existing survey data regarding vaccine wariness and shared additional insight gained through in-depth conversations with community representatives. Participants were introduced to strategies for addressing and mitigating vaccine hesitancy in their workforce and in the broader community.

Vaccine Hesitancy in Communities of Color:  How we got here and the path forward

January 21, 2021 Webinar Recording (Passcode J7e4bR.c)
Resource Guide

Strategies to Improve Vaccine Acceptance Among Healthcare Workers of Color

February 4, 2021 Webinar Recording (Passcode s6e*9ZaX)
Resource Guide

Strategies to Improve Vaccine Acceptance In Communities of Color: The value of partnership

March 18, 2021 Webinar Recording (Passcode .aLVp5^u)
Resource Guide

Strategies to Improve Vaccine Acceptance Among Long Term Care Workers of Color

June 15, 2021 Webinar Recording (Passcode guX3%GL+)
Resource Guide


Nicole Rochester, M.D.
CEO, Your GPS Doc, LLC

Dr. Nicole Rochester is a board-certified pediatrician, professional health advocate, TEDx and keynote speaker, and the CEO of Your GPS Doc, LLC, an innovative company that helps aging individuals, those with chronic illnesses, and their family caregivers navigate the healthcare system. She was inspired to start her company after caring for her late father and witnessing the complicated healthcare system from the other side of the stethoscope.

A Maryland native, Dr. Rochester obtained her undergraduate degree from Johns Hopkins University, her medical degree from the University of Maryland School of Medicine and she completed her pediatric residency training at Children’s National Medical Center in Washington, DC.  She serves on the Board of Trustees for the Maryland Health Education Institute and is a member of the Alliance of Professional Health Advocates, the National Association of Healthcare Advocacy, the American Academy of Pediatrics, and was recently appointed to the Mass Vaccinations Community Outreach Planning Workgroup through the Maryland Department of Health. 

Dr. Rochester is passionate about eradicating health inequities and believes genuine patient and family caregiver engagement is the key to positive transformation in our healthcare system.